Oddschecker wanted a campaign to advertise their new app, which combined the best odds from all book makers. The creative proposition "Big betting power' was realised by introducing our everyday man 'Craig', as we see him in lab conditions to test the awesome power of the new app. TV, digtal and OOH executions were created to take the creative campaign TTL.
Agency: Fall Off The Wall
Creative Director: Marlon Griffin
Lead Creative: Matt Lewis
Exec Producer: Laice Gregory
Lead Motion: Mark Wingell
Motion Designer: James Cookson, Iain Chudleigh