Sky Sports 'Always On' TV/Digital

Sky wanted a new 'Always On' campaign to advertise Sky Sports packages. It needed to be easily update-able so that the latest sports content could always be used keeping it fresh, as well as have the ability to be used to advertise different sports. The campaign needed  to explain how you could now choose to only subscribe to the sports channels you want rather than the entire suite as well as cancel anytime. The creative solution was to create an animation featuring on brand of glass tiles, with a choreographed visual language to help unpack the RTBs. These tiles were created to be evergreen and versatile, enabling cost effective updates whilst retaining the same quality of animation. These were used in campaign for an entire year.

Agency: Fall Off The Wall

Creative Director: Marlon Griffin

Lead Creative: Jenna Russell

Producer: Laice Gregory

Lead Motion: Mark Wingell