AN OLDIE, BUT A GOODIE

Wessex Water sought a transformation in their customers' perception, beyond merely being an 'unwanted' bill each quarter.

Their goal was to shed the 'faceless' image and actively communicate their unwavering dedication to preserving the environment while enlightening customers about the breadth of services they offered. Moreover, they aimed for the campaign to drive substantial traffic to their website.

Recognising the potential for humor to endear customers to the brand, I envisioned 'Dave'—an on-the-ground Wessex Water worker who grasped the profound purpose of his role. Much like a sagacious monk, 'Dave' became the conduit to express Wessex Water's environmental commitment and elucidate the Reasons to Believe (RTBs). We crafted a flagship 30" TV commercial bolstered by three 10" ads, each spotlighting a distinct service. This multi-platform approach extended across print and radio executions, shaping the campaign into a comprehensive through-the-line (TTL) endeavor. The results were remarkable, prompting Wessex Water to commission two additional TV commercials (Water Audit & Customer Care).

This campaign marked my first venture into advertising as both writer and director. Despite essentially flying by the seat of my pants, it proved immensely successful—securing Broadcast Magazine's B+'Best Director' award, earning finalist recognition at Cannes CFPE Shots for the 'Young Director' award, and clinching the Advertising Grand Prix at the Cream Awards.

As I departed the BBC for Amsterdam around that time, I regretted leaving the campaign behind. Ideas were already brewing for the next installment, envisioning 'Dave' (played by the remarkable Marc Danbury, a bona fide Black Belt) confronting Wessex Water's nemesis, Po-Llu-Tion (pollution), an insidious mastermind intent on harming the planet. I imagined an exhilarating, Tarantinoesque 70's-inspired Kung-Fu showdown between them. The mere thought of creating it still fills me with excitement.

Agency: BBC

Creative/Film Director: Marlon Griffin

Producer: Anne Farrell

DOP: Steve Downer

VFX Lead: Adrian Woodward, Craig Higgins

Editor: Bobby Sheikh/Joss Maines

Sound Design: Will Gregory (Goldfrapp)